There is no platform more popular with users than messenger apps, and that is why marketing with a messenger comes with a unique set of challenges.
Let’s look at some of these considerations so that we may optimize your campaigns if they plan on incorporating messenger apps.
Please note that the topic discussed in this article should not be considered financial advice, and is presented for educational purposes only.
About Messenger Apps
When we talk about messenger apps, we consider any digital platform that allows instant messaging, which also includes applications with group chat functionality as well. Some known examples include WhatsApp, WeChat, Facebook Messenger, but depending on your region, the most used messaging apps can vary.
Messenger apps are widely used all over the world, and it wouldn’t be unreasonable to assume that messengers may even unseat email as the main form of digital advertising.
But this is not without some unique challenges.
Consider how intimate your own messenger apps are, and how quickly you ignore any form of marketing that comes through them. Yes, this is one platform where (unsurprisingly) the message of your campaign is of the utmost importance! Messengers are even more tightly controlled by the user than emails, with intolerance of spam a virtual certainty.
- Your campaign must be identified as informative immediately or will quickly be considered spam; even more so than email.
- Few will even open a message from unknown sources, so consider that messengers may be more useful as a tool for existing clientele, and terrible at attracting new clients.
- Messengers are far less forgiving on brands or business contacts if there are any inaccuracies or misleading claims, so deeply consider what you send beforehand.
- Personalized messaging is measured as more effective than generic messaging, but requires knowing your referrals' priorities well.
- Be relevant; nothing worse than being served content you don’t need nor are interested in directly to your chosen messenger - this impacts your brand negatively.
- Engage personably with your clientele, even in a one-on-one conversation if need be, but only if client-initiated. Let them open the conversation, but respond like a human, not a marketing department.
- Using messengers during events and conferences can give you an edge; impress with helpful information like speaker schedules, floor maps, and other practical information. Be sure that messages sent are to participating clients.
- Finally, re-engage with known clientele; some messengers give you the option to contact clients who have previously contacted you before; considering this proves use of the messenger already, conversions are more a possibility with them.
Exness Advertising Guidelines
Before launching any messenger campaigns, be sure to familiarize yourself with the Exness Advertising Guidelines, as it helps you understand what can and cannot be included in your campaign.
We hope that with the resources of Exness behind you, and knowledge of our guidelines, your campaign attracts new leads and conversions.