The quickest way to reach out to potential partners is undoubtedly through the efficient use of social media. In this article, we’ll go over some of the basics to consider as you use social media to promote yourself.
Please note that the basics discussed in this article should not be considered financial advice, and is presented for educational purposes only.
Create a marketing plan
It is advisable to create a marketing plan before you embark on a social media campaign. This will give you a clear idea of what your goals and expectations are.
Here are a few things you will need to plan:
- The kind of content you want to post.
- The ad campaign you plan to run.
- The marketing budget.
Try Redirect Links
A redirect link can provide a few advantages that simply sharing a standard URL doesn't have. Firstly, depending on the method, redirect links are trackable and provide useful data (such as amount of times clicked, from where, etc) for you. Aside from that data, redirect links can look neat and simple making them more attractive to click for discerning users.
Conveniently, your Partner Link is trackable too; simply log in to your Personal Area and select Reports > Performance Statistics to see.
Content is King
Building trust with potential referrals is key, and there’s no better way to demonstrate your trustworthiness than high-quality, unique content. Whether it be a compelling social post or a how-to video, good content will carry you quicker across social media platforms over poor content. Do not be afraid to experiment with visual content to grab attention and keep the audience engaged.
This is another key consideration for building trust, but it’s also very important to maintain your existing referrals. If you suddenly disappear for a time, when you return you’ll essentially have to start building trust all over again.
A good way to avoid burnout is to focus on fewer social media platforms, rather than spreading your focus over too many.
Find a Niche
Seek out places where your audience is already engaging with each other, such as financial-focused groups or forums. This helps in the quality of engagement your content may receive since people in these spaces are already interested in forex products.
Another good reason is that becoming a recognized member of a niche group is more realistic than trying to stand out in broader spaces.
With some of these basics considered, you may find that Affiliate Marketing on social media is very convenient, with an endless amount of tools and services to help you along the way.
Our Exness Affiliates official pages:
For a more in-depth look at what exactly is and isn’t allowed when advertising on social media, we recommend reading about the Exness advertising guidelines.