Facebook for Business Integration

Good data is the next gold rush, and you’re going to want all you can get to best tailor your campaigns. With Facebook integration, you will receive data from Facebook for Exness performance reports and it also enables you to optimise your Facebook campaigns based on conversions.

Best of all, it’s pretty easy to do yourself so we’re going to guide you through the steps in this article.

Before you start, please make sure that you have a Facebook business account. If not, you can create it here.

• Facebook App creation
• System user creation
• Offline event set creation
• Ad account creation
• Token generation
• Integration with Exness Partner’s Personal Area
• Postback settings
• Metrics settings

Facebook App creation

If you have not yet defined your app on Facebook, follow the instructions below to create your Facebook app ID:

1. Visit Facebook's App Dashboard

• If it is your first time here, click Register now.
• Proceed with Developer account registration.

2. Click Add New App.
3. Choose a name for your app.
4. After creation, copy app ID.

With that out the way, you will need to add the app to Facebook Business so that your Exness data can be presented to you. In order to add the App:

1. Visit Facebook’s Business settings accounts section.
2. In the Apps subsection, click Add.
3. Choose Connect an App ID.
4. Insert App ID and click Add App.
5. Reload the page.

System user creation

Next you’re going to need to give yourself the permissions required to manage the app, and this is done via an Offline Events Set.

!If you already have an Admin system user, please skip to the next Step!

In order to create a System user:

1. Visit Facebook’s Business settings users section.
2. In the System Users subsection, click Add.
3. Enter a name, set role as Admin System User and click Create System User.

Offline event set creation

At this point, you should have a default event set in the Offline Event sets subsection of the Data Sources section - if not, you will need to make an Offline Event Set. Move to step 6 if you locate the default event set, otherwise let’s continue:

1. Visit Facebook’s Business settings Data Sources section.
2. In the Offline Event Sets subsection, click Add.
3. Set a name and description if needed, then click Create.
4. Assign an admin user in the Add People and Set Permissions window.
5. Assign a system user and switch Manage Offline Event Set to active, then click Assign.
6. Copy and store your offline event ID.

Ad account creation

Now we’re going to customise your ad account and add tokens, which is important for your campaign. Here’s how to complete the first step:

1. Visit Facebook's Business settings in Ad accounts subsection.
2. Click on Add and choose Create A New Ad Account.
3. Set the name, time zone and currency for the ad account and click Next.
4. Assign an admin user in Add People and Set Permissions window, then switch Manage Ad Account to active, then click Assign.
5. Once you have done this, click on Add people again and also assign the system user with Admin Access.

Token generation

Next, let’s generate a new token for your ad campaign:

1. Visit Facebook’s Business settings users section.
2. In the System Users subsection, choose the system account created earlier in the System user creation step and click Generate New Token.
3. In the new window, choose the app added in the Facebook App creation step and, in the additional parameters shown, make sure that ads_management is selected, then click Generate Token.
4. Copy and store the generated token.

Integration with Exness Partner’s Personal Area

In just a few more steps, you’ll be ready to go. Next we want to pair your Facebook Business account with your Exness Partner’s Personal Area. To do so, follow the steps below:

1. Sign in to your Exness Partner’s Personal Area.
2. Navigate to the Integrations section.
3. Click Facebook.
4. On the Facebook integration page, enter the access token you generated earlier in the Token generation step and click Integrate.
5. You will now be taken to a page where you can set Postback and/or metrics for Facebook.

Postback settings

Postbacks allow the data to be sent to your marketing network:

1. Click Set Up on Postbacks.
2. Enter the offline set ID which you can find in Business settings: Data Sources > Offline Event Set.
3. Choose the event type from those available in the dropdown menu.
4. Enter Facebook event identifier (i.e. Purchase), you can learn more on Facebook events here.
5. If needed add more events by clicking “+” sign.
6. Once done setting events click Activate.

Metrics settings

With this final step, you should be all set up to receive data from the marketing network. Metrics help you measure the data so you know what’s working and what isn’t, in your campaign.

Let’s set this up right now:

1. Click Set Up Metrics.
2. Choose the accounts for which you want to activate metrics from the dropdown menu.
3. Click Activate.

Congratulations! Your Facebook and Exness Partner accounts are now successfully integrated. Exness will send postbacks to your Facebook to give your campaigns an edge, and you will also receive data from marketing networks for you to review.

The more data, the better and with Exness we are determined to give you it all.